Sanja Serwa
Sanja Serwa - Founder
4 Min Read

Hey everyone!

First, I’d like to introduce myself and my business partner Avalon. My name is Sanja, and I am one of the co-founders of Vossity.

I am a mom to two beautiful little girls, and I recently got married! I have always been interested in makeup and skincare, and when I became a mom, my interests did not change, but I did start getting curious about the quality of the products I was using.

I began to notice that most of the products I was putting on my skin contained a tremendous amount of toxic chemicals, which went beyond sulfate and parabens.

I also noticed that my options were minimal when purchasing all the products I needed from one place. I had to hunt around the city for small boutiques that carried what I needed, order from overseas, and sometimes both. In the meantime, a friend of mine was experiencing similar challenges.

Avalon is an accountant by day but an entrepreneur at heart.  Despite her technical skills, it’s the creative process that inspires her. Avalon’s desire to constantly expand her knowledge has driven her back to school, and she is now working towards her MBA.

She and I met through our husbands. We both met our husbands because of the other one. So I guess you could say our friendship and business partnership was kind of inevitable.

Avalon has always been ambitious and determined, and the idea for Vossity had been brewing in her head for some time. At the beginning of this year, however, she decided that she would finally do it.

I feel honored that the first person she considered to partner with was me. She knew her strengths and mine would mesh well together, and I guess you could say she is the peanut butter to my jelly. 

We had countless meetings discussing our ideas for Vossity and finally decided it was time. We had both struggled with our skin and felt we were running out of options to help fix it.

We started researching and coming up with a list of chemicals and ingredients we were determined to avoid using in our daily routines. -Oh, and ya, Avalon has graciously shared this information in our “Ditch These Ingredients” list to help you make better and healthier choices!

We are so happy to be bringing you unique brands with quality products that we know you’ll love (we definitely do). Not only are the brands we’re carrying organic and vegan, but they’re also gorgeous! I love all these products and am delighted and proud to share them with you. 

I hope you’ve enjoyed getting to know us better, and I can’t wait to share more with you through our blog AND vlog. You’ll be hearing (or reading) mostly from me, but don’t worry, I’ll give you guys a break from time to time to hear from Avalon, too!

And remember, life is beautiful, and so are you! Live vivaciously, you gorgeous Vossity babes!

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By Sanja Serwa Founder
Sanja Serwa is the founder of Vossity and all-round entrepreneurial, Calgary powerhouse – made it her mission to create a simple, effective and affordable luxury skincare brand.
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