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Most people forget about hair products when they make the switch to natural and safer beauty products. Thinking out loud, “Well, I dye my hair, so why bother?" Knowing that our skin is our largest organ and that everything we put on it gets absorbed into our bodies, it would only make sense that the products we put on our scalps that get washed down our bodies be nontoxic. So why bother? Apart from the buzzwords of parabens and sulfates, ingredients that cause that foaming action like cocamide DEA and DEA/TEA/MEA can trigger allergies, cause skin irritation, dryness, and respiratory toxicity. We don't know about you, but we'd really enjoy if only healthy things were near our brain please and thank you. That's why all the hair care products that we carry are organic, nontoxic, and cruelty free.