Who is TJK?
When we first started looking for hair care brands to bring on, we had a hard time finding any that were truly non-toxic. They either had organic ingredients but synthetic fragrance, or had unnecessary harsh chemicals. When we finally found Tabitha James Kraan’s self-named luxury hair care line, we were over the moon. One of the first brands to join our Vossity family, TJK has become a staple in our own personal beauty routines as well as many of our customers’. Recently, we had the pleasure of chatting with Tabitha herself over a video call to learn more about the brand, the products, and her entrepreneurial story.
Tabitha has been a successful hair stylist in the UK for over two decades. However, it wasn’t until she was pregnant for the first time that she started to really examine and question the ingredients in the products she was using. She had been told that she wouldn’t be able to colour or treat her hair for the duration of her pregnancy because of the harsh chemicals in the products that were a part of her daily hair care regiment. Of course, this would also mean that those same chemicals were in the products she was using on her clients at the salon. This is when the idea came to her to create a hair care line that everyone could use, at every stage of their life. She took her time finding the proper ingredients and formulas to make something that was effective and yet still high in quality, and it shows; TJK products are actually made with over 85% organic ingredients in them. We asked her how using organic products and ingredients affected her clients and their hair, and she was pleased to tell us that it was actually better! She found that her clients were happier, their hair was healthier, and she felt satisfied knowing that the products she was using were safe.
We know that, sometimes, when people hear “organic” mixed in with “beauty”, they start to question the efficacy of the product they’re using. And to be fair, there are a lot of beauty products out there that are organic but really poor in quality. But TJK is completely different. The entire line is full of products that are not only good for you, your scalp, and your hair, but they actually work! We learned so much from Tabitha and I am so excited to share our new found knowledge with all of you!
- THIS IS NOT A SHAMPOO! I repeat, this is NOT a shampoo. “But Sanja, if it’s not a shampoo, how will it clean my hair??”. Well, I’m glad you asked. The Hair Cleanser was designed as a scalp treatment to help repair the damage that products, like traditional shampoos, do to your hair and scalp. There’s actually a great “How To” video up on our site under the TJK tab that will show you exactly how to apply the Hair Cleanser. Don’t expect it to foam up though, because the TJK hair cleanser doesn’t contain any harsh chemicals like sulfates and parabens that give that “foaming” effect. The first few times you use it, you may feel like your hair isn’t “clean”, but rest assured, your hair AND scalp are in fact clean, and your body is just adjusting to the change to non-toxic products. The whole idea behind the hair cleanser is to rebalance your scalp's natural oil levels that normal shampoos actually strip. With continuous use, you’ll probably find that you need to wash your hair less and that you’ll use smaller amounts of the cleanser itself.
*Remember, it’s best to not cleanse the length of your hair every day! You’ll only want to gently wash through the length of your hair after an oil treatment, which will allow the hair to "take what it needs" in terms of oil.
4 in 1 Conditioner – Just like it sounds, it's a multi-purpose product. It can be used like a traditional conditioner to detangle your hair in the shower and give you that soft feeling during the washing process. But it also has three other uses that all happen OUTSIDE of the shower! Whhaaattt?!?! You can use it in the shower like a traditional conditioner or as a leave in when your hair needs just a little extra love. But you can also use it on DRY hair for making curls look soft and shiny AND to tame those fly aways when leaving your hair straight. And finally, you can use it a scalp treatment. This conditioner is seriously one of mine and Avalon’s favourite products. She has long thick hair and I have short hair, but a lot of it. This product works great for both of us and the best part, it smells AMAZING.
Dry Shampoo – This dry shampoo is like a miracle hair product in a bottle. It’s probably the best dry shampoo I’ve ever used, and as a mom of two, I use a lot of it. Unlike traditional dry shampoos, it doesn’t disappear as soon you spray it in your hair. It also won’t make you and the people around you choke on the gross chemicals that a drug store dry shampoo has when you’re spraying it. Currently we carry the travel sized dry shampoo from TJK and the packaging itself is gorgeous, but the fact that it comes out as a spray but is actually a powder, is pretty cool. (It's also the reason that it comes in both "fair" and "dark"). It smells amazing and doesn’t just mask the fact that you haven’t washed your hair in a few days or just came from a tough lunch time workout. It actually absorbs the oil on your scalp and hair and literally cools your scalp, which is great because that gets rid of that greasy hair feeling. My favourite way of applying it is directly to my brush and then brushing it out through my hair. You can follow that up with setting your blow dryer to the cool setting (never warm or hot) and just giving your hair some quick air. But no matter how you put it on your head, you’ll love it.
Scented Hair Oil – Don’t get this hair oil confused with the oils you’ve seen on the market before. The TJK scented hair oil is a multipurpose product that helps soothe and heal your scalp and is good for all hair types, yes, even oily hair. To get the most out of this product, you’ll want to use it as a pre-wash treatment. In fact, if you want to leave it on overnight, you can do so as well. The hair oil absorbs into the scalp and helps balance oil levels. And I know what you’re thinking, “But if my hair is oily and greasy, won’t putting more oil on it just make it worse?”. Well the short answer is…no! But the reason your hair might feel oily in the first place, is most likely due to the fact that your body is over producing it. Shampoo strips your hair of all the bad stuff but also the good stuff. So what you have left over is a scalp that starts to over produce oil to make up for what its’ lost. The TJK hair oil will restore balance to your scalp and hair and leave them feeling and looking healthy.
Hair Perfume – The hair perfume is such a fun product. It’s a great tool that you can use to prevent over washing your hair because it gives you that nice clean smell without having to jump in the shower. It has absolutely ZERO chemicals and has tiny molecules of scented oil in it that you can spray in your hair and all over. The hair perfume has a lovely uplifting and therapeutic scent and is great to pair with the dry shampoo.
We are so proud to carry "Tabitha James Kraan". It is truly a brand that sets itself a part in terms of quality and efficacy. From the uplifting scent of Golden Citrus to the luxurious scent of Amber Rose, this brand will have you asking why you hadn't switched to a natural hair care line before. And if you're looking to make the switch, want to check out the ingredients in further detail, or shop the products you read about above, then head on over to the TJK collection on our site.
*All featured photos were taken by the mega talented Cole Hofstra. Check out his Facebook page @ColeHofstraPhotography and his Instagram @colehofstra *